Our Goal:
To be the dominant, digital-first, wealth and asset management partner for the underserved African middle class and fast-growing African businesses.
To meet this goal, we need a talented and results-driven Senior Product Manager to join our team and focus on areas such as the acquisition and conversion of new users into active, loyal customers. Your role will be critical in driving user growth and expanding our customer base.
Why?
As a product-led business, user acquisition and retention are central to our success. We are constantly looking for ways to improve our onboarding experience, simplify the path to conversion, and enhance the overall user experience to maximize the lifetime value of each customer. This is an exciting opportunity to directly impact our growth and help our product reach a larger audience, especially by refining how we acquire and convert new users effectively.
As a Senior Product Manager, you will leverage data, experimentation, and user feedback to optimize the new user experience, ensuring that we convert more visitors into long-term users and customers amongst other product activities.
Location
Lagos (hybrid)
Primary Responsibilities:
- Lead the entire product development lifecycle for customer acquisition and conversion or any assigned product area from ideation to launch and iteration.
- Collaborate with cross-functional teams (engineering, growth, design, data, and more) to improve the new user onboarding experience and streamline the conversion funnel.
- Analyze key metrics around user behaviour, identify conversion bottlenecks, and develop solutions to drive higher acquisition and conversion rates.
- Design, implement, and optimize A/B tests, experiments, and other growth initiatives to test hypotheses and identify high-impact opportunities.
- Work closely with the marketing team to align product efforts with user acquisition campaigns and to improve the user journey.
- Track and report on key conversion metrics, using data to make decisions and inform the next phase of product development.
- Continuously gather user feedback and insights to iterate on features, improve the onboarding process, enhance user retention and overall app experience.
An ideal candidate will bring:
- A passion for creating exceptional user experiences that drive growth.
- Strong analytical skills with experience in funnel analysis, A/B testing, and making decisions rooted in data and driving key business outcomes.
- A combination of strategic thinking and tactical execution to drive meaningful improvements in new user conversion.
- 4+ years of product management experience or closely related roles, such as growth marketing, data analysis, or user experience design.
- Proven track record of metrics-driven growth, particularly in virality and retention, with strong knowledge of frameworks like AARRR, growth loops, and KPIs.
- Excellent written and verbal communication skills, with the ability to present growth insights and proposals to stakeholders.
- Experience in the fintech industry or product growth is a plus.
Compensation
The starting salary for this role is between NGN1,000,000.00 – NGN1,600,000.00 monthly net.
Our People Management Philosophy
Towards building the best place to work, we believe that our people should be free to bring their authentic selves to work while fully taking charge of their responsibilities. Our hybrid work environment offers all statutory benefits. In addition, our compensation and lifestyle benefits support our mission of guaranteeing a good quality of life for our people.
All applicants will be considered strictly on the merit of their application.