Our Goal:
To be the dominant, digital-first, wealth and asset management partner for the underserved African middle class and fast-growing African businesses.
To meet this goal, a big part of your time will be committed to creating awareness for the brand, with a strategic approach to creating and distributing new and existing content that promotes the brand, our identity and the value we bring.
Why?
- We have many innovative and niche products that are extremely beneficial to our customers and require an expert-level approach to marketing them.
- We want our current social media presence to reflect our model as a product-led business and position us as experts armed with the right set of products, knowledge, and benefits to help users build wealth.
As such, we are looking for an individual to fill the unique role of a Digital Marketing Specialist/Guru, with a combined skillset of a marketer, content creator, and social media manager, while leveraging paid and organic social channels.
Location
Lagos (hybrid)
Primary Responsibilities
- Manage our paid marketing campaigns to attract high-value customers and grow our customer base. You must be an expert performance marketer, and a whiz at implementing and optimizing paid ads across channels.
- Unlock social media as a growth engine by growing and engaging the community, as well as facilitating conversions via social media channels.
- Create unconventional social media campaigns to drive engagement and awareness, as well as grow and expand the communities.
- Reach and nurture customers, create and grow communities, and advocate through social channels (new, old, and emerging).
An ideal candidate will bring:
- Combination of diverse skills as a marketer, content creator, social media manager, and engagement specialist.
- Minimum of 3 years of digital advertising, paid media, and campaign management experience, with 2+ years executing and optimising paid marketing campaigns that generated leads and customer acquisition.
- A marketer’s mindset – one that sees social media as a tool to drive and meet business goals and needs.
- Business-oriented approach - an understanding of the impact of your work on key goals, and an interest in metrics that drive the business.
- Digital savviness - grounded and informed in digital marketing, martech, social media, and design trends.
- Rapidly assess, forecast, propose, and execute paid and organic social media campaigns that deliver leads and achieve performance goals.
- Build and manage digital media plans, track budgets, and forecasts, evaluate and improve campaign effectiveness, and pinpoint new opportunities for growth and expansion.
- Apply a highly analytical approach to our campaign planning and management; build hypotheses and test variables, optimize ad spend, and drive efficiency.
- Excellent writing, communication, and visual presentation skills. Use data to derive insights and present information and proposals clearly to leaders, users, and partners.
- Experience in performance marketing is a plus.
Reporting Line
The job holder will report to the Head of Growth.
Compensation
The starting compensation for this role is between NGN600,000 – NGN750,000 monthly net.
Our People Management Philosophy
Towards building the best place to work, we believe that our people should be free to bring their authentic selves to work while fully taking charge of their responsibilities. Our hybrid work environment offers all statutory benefits. In addition, our compensation and lifestyle benefits support our mission of guaranteeing a good quality of life for our people.
All applicants will be considered strictly on the merit of their application.